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May the Fourth Be With You. Â
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Yes, it's true...this is another blog in a blog-eat-blog world for you to study, skim, or scroll past without a click. Â
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Welcome to my brain.  I make videos, TV commercials, and films (or, as a production professor once told me, peering at me over top his slippery specs, "No, you make videos.  Unless you shoot on film, you haven't made a film."  But I already said videos).
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My plan is to write about me and you and everything I know. Â It's going to be wonderful and boring and relevant and pointless and safe and daring all at the same time.Â
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A disclaimer: I don't know nothin' about anything; I just spew a series of guesses and opinions.
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I'll keep the rest of it short-ish.  I have to.  I'm writing this on a break during a long render.  That's when I'm waiting for my After Effects software to build a buncha stuff.
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Today, I've been obsessed with music...because I've spent several hours searching for the right track to make a video project pop.  Music, like sound, in general, can make or break a project.  Underscore great content with the wrong music and the impact will change...and not for the better.  Imagine the rebel fleet attacking the Death Star with a Kenny G jazzy sax solo blasting on the soundtrack instead of John Williams.
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Finding the right music for any project is fun, but can be EXTREMELY TIME-CONSUMING - more than most people realize.  It usually consists of me clicking from track-sample to track sample waiting for somthing to inspire me - YES, that's IT!!  Or I could be trying to fill a client's wishes for a particular sound:
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Client air-drumming: "Just use something like KOO-KOO! Koo-Koo! koo-koo!"
Me countering with an air-turntable: "What if it's more like boom-chicka-POW!"
"No, I like KOO-KOO! Koo-Koo! koo-koo!"
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After we finish laughing, panic sets in.  I can't just search for music from my sources by typing in "KOO-KOO! Koo-Koo! koo-koo!"  Even if I can get creative with my search text, that means spending (sometimes) HOURS listening to various songs available to license...which is what I've been doing the last couple of days.
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Someday, there will be higher budgets and commissioned composers.
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For now, I will keep on searching. Â And listening.

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